Developed proposal
A country.
Experienced.
A bilingual identity, cultural programme and visitor journey shaped into one country brand proposition.
Enter the study
Brand strategy. Design. Communications.
For places, institutions
and ambitious businesses.




Developed proposal
Strategy meets
the real world.
Storyhub connects brand strategy, identity, campaigns and communications. We build the idea and the ways it reaches people.
Discover our expertiseOriginal creative work and developed initiatives.
A closer look at strategy, design and communications.
Developed proposal
A bilingual identity, cultural programme and visitor journey shaped into one country brand proposition.
Enter the study

Selected creative work
Identity, digital, campaign and presentation work.
Visual identity study, 2025






A heart and a spark meet in one symbol. The original sketches, construction and colour variations show the idea taking shape.
Pixie Health project team / Identity study, 2025
Identity development / 2025
A mark.
A whole system.
A geometric monogram carried through clear-space rules, variations and typography.
LYDC project team / Identity development, 2025





Digital design / 2026
Explore the website work
NAST
An Arabic-first institutional website with a clear identity, structured information and routes for researchers, partners and the public.
NAST / Institutional website
View the public website ↗Explore the institutional development study ↗
E2 Specialist
A specialist service website that brings the commercial offer, eligibility information and enquiries into one structure.
E2 Specialist / Website design
View the public website ↗

Wholesomely
Sage, cream and navy connect retail navigation, product storytelling and a clear visual hierarchy.

Outad Holding
A gold-and-ivory website system gives mission, vision and values a consistent digital expression.

Campaign. Presentation. Publication.
E2 Specialist / 2026
Acquisition campaign creative combining a direct headline, restrained typography and a commercial setting.
Prepared campaign creative.
AI-assisted imagery.
E2 Specialist project team.



Concept visualization / October 2026
Making a complex
proposition legible.

Play a chapter
Pre-prototype motion study / DARDAN project team / 2026
From the first question to the final application, strategy and execution belong in the same conversation.
Reputation and place audits; stakeholder research; positioning; narrative; visitor and investment journeys; a practical activation plan.
Start with the offer a place can deliver, the voices that belong in it, and the reasons people should care.
Explore place brandingNaming and verbal identity; Arabic and Latin design direction; visual systems; brand architecture; guidelines; publication and environmental applications.
Test the identity in real situations, from a small screen to an arrival sign. Define ownership, rights and production standards before rollout.
View the Libya studyMessage architecture; press materials; executive narratives; spokesperson preparation; issue-response planning; stakeholder briefings.
Connect the technical experts with the people who need to understand the proposition, the responsibility and the next decision.
View the institutional studyCampaign ideas; editorial programmes; film and photography briefs; bilingual websites; social content; search foundations; enquiry and registration journeys.
Build around a useful action and an editorial system people can maintain. Scope media, production and specialist delivery to the brief.
Explore content and digitalEvent concepts; destination narratives; programme communication; press offices; visitor information; spatial guidance; cultural and production briefs.
Join the invitation, arrival, on-site experience and follow-up into one programme, with clear roles for local and specialist partners.
View the Tobruk studyBaseline studies; message and content analysis; earned and paid media reporting; event and digital engagement; qualified enquiries; learning reviews.
Agree definitions and baselines before activation. Report delivery, response and longer-term change separately.
See our measurement approachAbout Storyhub
Storyhub brings brand strategy, creative direction and communications into one connected offer.
For each engagement, the scope sets out the senior lead, specialist collaborators, deliverables and measures of success.
Discuss a brief with StoryhubResearch before claims. Local participation in place narratives. Named responsibilities. Rights and editable files included in the handover. A plan for what happens after launch.