Brand strategy. Design. Communications.

Make itmeanmore.

For places, institutions
and ambitious businesses.

Explore our work
The natural arch in Tadrart Acacus, Libya
Proposed bilingual Libya tourism identity

Strategy meets
the real world.

From what a place
stands for, to what
people experience.

Storyhub connects brand strategy, identity, campaigns and communications. We build the idea and the ways it reaches people.

Discover our expertise

Selected
work.

Original creative work and developed initiatives.
A closer look at strategy, design and communications.

Developed proposal

A country.
Experienced.

A bilingual identity, cultural programme and visitor journey shaped into one country brand proposition.

Enter the study
Concept illustration of a proposed Benghazi waterfront visitor experience
Benghazi waterfront / Concept illustration
Country positioningBilingual identityCulture & visitor experience
Generated concept of the proposed Tobruk evening programme
Proposed evening programme / Generated concept

Tobruk / Developed proposal

Memory,
made present.

Enter the study

Selected creative work

Identity.
Industry.
Imagination.

Identity, digital, campaign and presentation work.

Pixie Health

Visual identity study, 2025

Care, in a
single gesture.

A heart and a spark meet in one symbol. The original sketches, construction and colour variations show the idea taking shape.

Pixie Health project team / Identity study, 2025

Identity development / 2025

LYDC

A mark.
A whole system.

A geometric monogram carried through clear-space rules, variations and typography.

LYDC project team / Identity development, 2025

LYDC gold geometric monogram and wordmark on a navy background.
Explore the identity system

Digital design / 2026

Complex stories.
Clear journeys.

E2 Specialist

Business plans. Acquisition advisory.

A specialist service website that brings the commercial offer, eligibility information and enquiries into one structure.

E2 Specialist / Website design

View the public website ↗
E2 Specialist service website with its commercial proposition and enquiry navigation.
E2 Specialist / Service website / 2026
See the service presentation
Actual E2 Specialist public website Foundation and Turnkey service section
E2 Specialist / Service presentation / 2026

Wholesomely

A warmer way
into wellness.

Sage, cream and navy connect retail navigation, product storytelling and a clear visual hierarchy.

Discipline
Website design system
Stage
Local website build, July 2026
Project credit
Wholesomely / BesaLabs
View the original interface at full size
Wholesomely website design study with sage hero, retail navigation and a typographic product illustration.
Local build. Product and offer copy shown as part of the original design.

Outad Holding

Purpose,
made visible.

A gold-and-ivory website system gives mission, vision and values a consistent digital expression.

Discipline
Corporate website creative
Year
February 2026
Project credit
Outad Holding
View the original interface at full size
Outad Holding corporate website About section with gold accents and mission, vision and values layouts.
Corporate website creative, 2026.

Campaign. Presentation. Publication.

Ideas in
circulation.

E2 Specialist / 2026

A clear proposition.

Acquisition campaign creative combining a direct headline, restrained typography and a commercial setting.

Prepared campaign creative.
AI-assisted imagery.
E2 Specialist project team.

View the complete creative
E2 Specialist acquisition campaign artwork with a business-advisory headline, AI-assisted commercial scene and legal-eligibility qualifier.
Acquisition campaign creative, July 2026.

Concept visualization / October 2026

DARDAN
ALPHA

Making a complex
proposition legible.

DARDAN ALPHA original pre-prototype industrial platform visualization
Pre-prototype concept visualization. Creative attribution: DARDAN project.
DARDAN in motion48 seconds / 8 chapters

Play a chapter

Pre-prototype motion study / DARDAN project team / 2026

Give the idea
a public life.

From the first question to the final application, strategy and execution belong in the same conversation.

Country & place strategy

A shared direction for the people who shape a place.

Reputation and place audits; stakeholder research; positioning; narrative; visitor and investment journeys; a practical activation plan.

Start with the offer a place can deliver, the voices that belong in it, and the reasons people should care.

Explore place branding
Brand identity & design

One idea, expressed consistently.

Naming and verbal identity; Arabic and Latin design direction; visual systems; brand architecture; guidelines; publication and environmental applications.

Test the identity in real situations, from a small screen to an arrival sign. Define ownership, rights and production standards before rollout.

View the Libya study
PR & institutional communications

Clarity when the subject is complex.

Message architecture; press materials; executive narratives; spokesperson preparation; issue-response planning; stakeholder briefings.

Connect the technical experts with the people who need to understand the proposition, the responsibility and the next decision.

View the institutional study
Campaigns, content & digital

A coherent story across every encounter.

Campaign ideas; editorial programmes; film and photography briefs; bilingual websites; social content; search foundations; enquiry and registration journeys.

Build around a useful action and an editorial system people can maintain. Scope media, production and specialist delivery to the brief.

Explore content and digital
Events & cultural programmes

Make the story something people experience.

Event concepts; destination narratives; programme communication; press offices; visitor information; spatial guidance; cultural and production briefs.

Join the invitation, arrival, on-site experience and follow-up into one programme, with clear roles for local and specialist partners.

View the Tobruk study
Research & measurement

Know what changed, and what to do next.

Baseline studies; message and content analysis; earned and paid media reporting; event and digital engagement; qualified enquiries; learning reviews.

Agree definitions and baselines before activation. Report delivery, response and longer-term change separately.

See our measurement approach
Proposed Libya identity wordmark
Country & place strategy · Proposed Libya identity

About Storyhub

Senior thinking.
A team shaped
around the brief.

Storyhub brings brand strategy, creative direction and communications into one connected offer.

For each engagement, the scope sets out the senior lead, specialist collaborators, deliverables and measures of success.

Discuss a brief with Storyhub

A clear basis for working together.

Research before claims. Local participation in place narratives. Named responsibilities. Rights and editable files included in the handover. A plan for what happens after launch.