Country & destination strategy
A developed proposal connecting Libya’s identity with the culture, journeys and information through which people encounter it.
Developed proposal
2026
Developed through Century Ventures
A country brand begins with a promise. It becomes meaningful in the encounters that follow.
Developed proposal, 2026. Century Ventures.
Identity
A proposed Arabic and Latin identity gives a shared country story a recognisable voice. The study carries that idea into publishing, public information and digital arrival points.
View the identity applications study
Arrival
From arrival information to a waterfront visit, the proposal connects identity with useful journeys. Benghazi provides an initial setting for a system designed to accommodate distinct places.
Visitor information, heritage routes and bilingual digital journeys.
Culture
A country proposition needs room for the landscapes, communities and everyday life that make each place its own. Cultural programming and an editorial approach give those stories space.
Cultural season, documentary photography, destination publishing and film development.
Documentary image source and licence
Scope
Country positioning, bilingual identity, visitor journeys, cultural programming, content and measurement.
A country proposition has to hold together without making every place the same. This proposal used Benghazi as an initial setting while allowing for the distinct stories, landscapes and communities of Libya.
The programme brought positioning and Arabic-English identity into the practical moments that shape perception: arriving at an airport, finding a heritage route, discovering a cultural programme and making a useful enquiry.
Strategy, creative direction and delivery planning.
A national brand brief and proposed bilingual identity direction, with applications for publications, signage and digital experiences.
A proposed cultural season, documentary photography and editorial programme, and a film-development brief shaped around contemporary life.
Arrival information, heritage-route concepts and opportunity briefs connected through a bilingual digital content model.
An exploratory reputation study, rights register, staged review plan and requirements for editable assets, production standards and training.
A developed country-brand proposal spanning strategy, identity and implementation planning.
Developed through Century Ventures. The nation-brand proposal is dated 23 September 2026 and builds on earlier creative studies.